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User Research Methods

  • Reporting Usability Test Results
    When reporting results from a usability test, you should focus primarily on your findings and recommendations that are differentiated by levels of severity.  Include the pertinent information from the test plan and present just enough detail so that the method is identifiable.
  • Running a Usability Test
    Once you have planned your test and recruited your test participants, it’s time to get ready to conduct your test.  To do so, you’ll want to
  • Recruiting Usability Test Participants
    It is vital to recruit participants who are similar to your site users for your usability testing.  Depending on the site or product, you may have multiple potential users groups.  Try to include representatives of all these groups or optimally, perform testing with each group separately if you r
  • Planning a Usability Test
    One of the first steps in each round of usability testing is to develop a plan for the test.
  • Usability Testing
    Usability testing refers to evaluating a product or service by testing it with representative users.
  • First Click Testing
    First Click Testing examines what a test participant would click on first on the interface in order to complete their intended task.  It can be performed on a functioning website, a prototype or a wireframe.
  • System Usability Scale (SUS)
    The System Usability Scale (SUS) provides a “quick and dirty”, reliable tool for measuring the usability.   It consists of a 10 item questionnaire with five response options for respondents; from Strongly agree to Strongly disagree.  Originally created by John Brooke in 1986, it allows you to eva
  • Contextual Interview
    During these interviews, researchers watch and listen as users work in the user’s own environment, as opposed to being in a lab. Contextual interviews tend to be more natural and sometimes more realistic as a result.
  • Focus Groups
    A focus group is a moderated discussion that typically involves 5 to 10 participants.  Through a focus group, you can learn about users’ attitudes, beliefs, desires, and reactions to concepts.
  • Individual Interviews
    In individual interviews, an interviewer talks with one user for 30 minutes to an hour. Individual interviews allow you to probe their attitudes, beliefs, desires, and experiences to get a deeper understanding of the users who come to your site.
  • Personas
    The purpose of personas is to create reliable and realistic representations of your key audience segments for reference.
  • Online Surveys
    An online survey is a structured questionnaire that your target audience completes over the internet generally through a filling out a form. Online surveys can vary in length and format.
  • Scenarios
    Scenarios describe the stories and context behind why a specific user or user group comes to your site.  They note the goals and questions to be achieved and sometimes define the possibilities of how the user(s) can achieve them on the site.
  • Task Analysis
    Task analysis is the process of learning about ordinary users by observing them in action to understand in detail how they perform their tasks and achieve their intended goals.   Tasks analysis helps identify the tasks that your website and applications must support and can also help you refine o