Which numbers indicate success in social media? Is it the size of your Twitter following? The number and depth of the comments on your Facebook page? The increase in site traffic from social media channels? And how do you even measure phenomena like your exposure to real-time information that is possible only because of your involvement in social media? In this webinar, Gadi Ben-Yehuda, the Social Media Director for the IBM Center for the Business of Government, will introduce you to the basics of social media metrics, and demonstrate tools to help you measure your effectiveness with social media activities, so you can consistently evaluate and improve your performance.