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Usability Testing: The First Fridays "Discount" Method

Video, Web Resource - January 24, 2012
Author/Editors: Nicole Burton
Organization: DigitalGov University
Summary:

Usability testing is the single most valuable action you can take to improve the customer experience of your website or web application. We’ve been holding monthly sessions of streamlined product testing based on the “discount” method described by industry leader Steve Krug in his book, Rocket Surgery Made Easy.  Watch the first, in a three-part series, webinar to learn how we help web teams find and fix serious website usability problems through GSA’s First Fridays Product Testing Program. They discuss our recent tests, the basics of conducting your own test, and how your agency can participate, observe, and benefit from this twice-monthly event.