How you write content for your agency's website will impact how successful you are in giving your customer what they need most—information! Writing for the web requires a different approach and skill set than those required for print. People come to your website for content—not to read! Luckily, many web writing techniques—organizing for the reader, designing for scanning, reducing text, favoring active voice, using ordinary words—intersect with plain language. Learn about plain writing principles and how they apply to the web, and get an update on the Plain Writing Act of 2010.