Topics on this Page
- What Is an Online Survey
- When Should You Conduct an Online Survey?
- How Do You Conduct an Online Survey?
An online survey is a structured questionnaire that your target audience completes over the internet. Users typically use web forms to enter data. The data is stored in a database and survey tool generally provides some level of analysis of the data.
When conducting an online survey, you have an opportunity to learn:
- Who your users are
- What your users want to accomplish
- What information your users are looking for
Online surveys can vary in length and format. Unlike traditional surveys, they offer companies a way to collect information from a broad audience for very little cost.
You can conduct an online survey at any stage of the development process:
- Before a site redesign you learn about current users and what they are trying to accomplish
- After launching a new or revised site, you can learn if your new design meets the needs of users and identify areas for improvement
- Ongoing surveys can allow users to rate or rank the features on your site or provide ideas for future improvements
- Your purpose
- Where you will find respondents
- The software you will be using
- How you will collect the data
Create your questions once you have determined the software and purpose. You may want to consider collecting:
- If users are able to find the information they seek
- How satisfied users are with your site
- What experiences users have had with your site or similar sites
- What users like and dislike about your site
- What frustrations or issues users have with your site
- If users would recommend your site to others
- If users have any ideas or suggestions for improvements
Be sure to:
- Keep your surveys as brief as possible
- Provide the participant with an estimate of completion time up front, as well as something that indicates their progress
- Include a mix of open-ended questions—in which users complete the answer—and closed questions
- Consider asking if a respondent is willing to answer more in-depth questions in a follow-up survey or interview