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Tag: Content Strategy

  • Content Strategy
    Content strategy focuses on the planning, creation, delivery, and governance of content.  Content not only includes the words on the page but also the images and multimedia that are used....
  • Creating Cross-Channel Experiences
    Ensuring a valuable and consistent user experience across all channels helps build credibility and trust in your brand.
  • Creating a User-Centered Approach in Government
    Government agencies provide vital information and services that affect people’s daily lives. They have the responsibilities of responding to the needs of its citizens, running as...
  • Information Architecture
    Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way.  The goal is to help users find information and complete tasks. ...
  • Accessibility
    Accessibility focuses on how a disabled person accesses or benefits from a site, system or application. Accessibility is an important part of the designing your site and should be...
  • User Experience
    User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.  It also takes into account the business...
  • One Site Fits All: A Responsive Solution
    Attempting to create and maintain multiple versions of your site to accommodate each device can be time consuming, resource intensive, and unsustainable as a long-term solution. Responsive...
  • Getting the Guidelines Up-to-Date
    Updating the Guidelines is an important part of the reboot of our Usability.gov Program. We are creating the process and want to know how you’d like to see it take shape. 
  • A New Purpose; A New Design: Welcome to the Usability.gov Re-boot
    Usability.gov’s re-boot not only has a pioneering new design; it also reflects our new, expanded purpose. Learn more about how we got here. 
  • Card Sorting
    Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to...
  • Writing for the Web
    When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable,...
  • Develop a Project Plan
    A project plan takes into account the approach the team will take and helps the team and stakeholders document decisions made regarding the objective, scope, schedule, resources, and...
  • Project Team Roles and Responsibilities
    Creating an interdisciplinary team with the right mix of skills is vital to the smooth and successful execution of any project. Team members may be able to cover multiple roles or there may...
  • Organization Schemes
    Organization schemes have to do with how you are going to categorize your content and the various ways you'll create relationships between each piece. Most content can be categorized in...
  • Organization Structures
    An organizational structure is how you define the relationships between pieces of content. Successful structures allow users to predict where they will find information on the site. It’s...
  • Task Analysis
    Task analysis is the process of learning about ordinary users by observing them in action to understand in detail how they perform their tasks and achieve their intended goals.   Tasks...
  • Content Inventory
    A content inventory is a list of all the content on your site. Your inventory will typically include text, images, documents, and applications. To gain insight from your inventory, you will...
  • Creating Usable Domain Names
    URLs are an important part of the user interface.  Find out the guidelines and strategies for creating usable domain names based on GSA's experience changing firstGov.gov to USA.gov.
  • Designing Educational Booklets for the Web
    Get the lessons learned based on the results of usability tests on two booklets from the National Cancer Institute that were transferred from print to the Web.
  • Segmenting Your Audiences
    A key ingredient to developing a usable Web site is to define your audiences and their goals. The purpose is to get a deep understanding of who you are designing for and their primary...
  • Credibility
    Users are becoming more skeptical of the information they find online. Learn about the factors impacting your website's credibility.
  • Eyetracking and Web site Design
    Find out what areas of a page, based on eye tracking, are grabbing a user’s attention and the areas that are being ignored and how a user searches for information.
  • Tell Us What You Really Think
    Provide your feedback and help make Usability.gov the leading resource for user experience guidelines and best practices.
  • Recreating the Home of User Experience
    HHS is redesigning Usability.gov and we want your input to make the site better. Find out how you can join the conversation and contribute to the site.
  • Building Trust
    Online trust is important whether you are trying to distribute information or initiating online business transactions.  Find out how to design with trust as a consideration.

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