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Visual Design

Create the system’s look and feel with images, colors, fonts, and other visuals.

Creating a User-Centered Approach in Government

Government agencies provide vital information and services that affect people’s daily lives. They have the responsibilities of responding to the needs of its citizens, running as effectively and efficiently as possible, and being timely and accurate with its information. By putting people first and embracing a user-centric approach, agencies improve the quality of their information and services by making them more useful and usable and by saving money long-term through making iterative improvements.

Visual Design Basics

Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements.  A successful visual design does not take away from the content on the page or function.  Instead, it enhances it by engaging users and helping to build trust and interest in the brand.

Basic Elements of Visual Design

The basic elements that combine to create visual designs include the following:

Creating Wireframes

Pages