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Above & Beyond Metrics: Tell a Story with Reports

Video, Web Resource - February 5, 2013
Author/Editors: Sarah Kaczmarek
Organization: DigitalGov University

Collecting data about your visitors, engagement, and traffic for your digital services is nothing new. By this time you have a lot of data about your website. Now what? How do you use and present that data to make meaningful recommendations? How do you use the data to tell a story? Quarterly report writing is a perfect opportunity to look at the impact of your website on a routine basis. In this webinar, you’ll see how GAO’s Sarah Kaczmarek analyzes the data from the 10 recommended performance metrics outlined in the digital metrics guidance. She’ll use Google Analytics to answer key questions about users and make recommendations to ensure they get what they need. In addition, you’ll see how she presents the data in an engaging and compelling way–so that the data tells the story about your digital property.