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Creating Web Metrics Reports that Rock

Video, Web Resource - October 7, 2009
Author/Editors: Jennifer Veesenmeyer
Organization: DigitalGov University

A great web metrics report can be a powerful tool to communicate business insights. In this webinar, Jennifer Veesenmeyer shares her best tips for creating engaging reports that tell a clear, compelling story. This fast–paced session covers everything, including how to think strategically about which metrics to report, how to create meaningful graphs, and how to write concise, persuasive analysis. You will leave this webinar armed with dozens of practical tips for creating web metrics reports that dazzle your bosses, amaze your colleagues, and channel your inner metrics rock star.