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Measurements with Meaning: Developing an Analytics Strategy

Video, Web Resource - November 1, 2012
Author/Editors: Trish Cozart, Phil Kemelor
Organization: DigitalGov University

It can be tricky to demonstrate your website's value. How do you show that your site is making an impact? Too often aggregate numbers of visits and views become the only metric used to show success. But what can you do about it?  Watch to the second installment of the Joe Pagano Memorial Web Analytics Lecture Series where the panel will walk us through how to measure with meaning.