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Tag: Audience Segmentation

  • Persona Development Discussion Guide
    The purpose of personas is to provide a reliable representation of your key audience segments for reference.  The included questions and areas of discussion will help you construct a “...
  • Questions to Ask at Kick-Off Meetings
    Contains questions pertaining to your site purpose/vision, goals, audiences, tasks, and usability objectives, requirements, technology needs, timeline and plan.
  • Personas
    The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some...
  • Segmenting Your Audiences
    A key ingredient to developing a usable Web site is to define your audiences and their goals. The purpose is to get a deep understanding of who you are designing for and their primary...