An image that is usually interactive and represents an object or action or marker for entry into information.
Image links
A clickable image hyperlinked for internal linking and web site navigation without supporting text.
Image map
Regions of a single graphic image are designed to be clickable and hyperlinked to different pages or destinations.
Image placeholders
Text that provides users with descriptive information about a graphic while it is downloading.
Index link
Index links function as a table of contents. They provide users a quick glance at the Web site organization, allows users to quickly ascertain where they want to go, and to navigate there directly from the homepage.
Indirect user data
User data collection methods that do not include face-to-face interaction, such as surveys and marketing efforts.
Industrial Design or Product Design
Design of consumer products that considers usability, human factors, ergonomics, and appearance while still maintaining function.
Information Architecture (IA)
The process of organizing information including defining site hierarchies, web content, labeling schemes and navigation in a way that is easy for people to find, understand and manage the information.
Interaction Design (IXD)
The study of how a user interacts with a page, application or product.
Interface
A view or presentation of an object or program.
Interface Design
See Interaction Design, Visual Design
Internal links
Hyperlinks within a page or site which point to additional content within the same site.
Internationalization
A system whose primary design has been developed to work in multiple languages and in the cultural contexts of different locales.
Interviews
One-on-one interactions between end-users and researchers to gather data about the conceptual model or design of a system.
Inverted pyramid writing
News writing format that gives the most important information or conclusion first, followed by details.
Iterative testing
A methodology in which a product is tested and changed repeatedly at different stages of design/development to eliminate usability issues before the product is launched.