is archived and no longer updated

External links may not function and information on the site may be out of date. Visit for current information.

Project Management Glossary Terms

  • Conversion rate
    Percentage of visitors that complete a targeted transaction online
  • Metadata
    Data about data, it can be used to describe content on a web page or information in any other sort of media.
  • Return on investment (ROI)
    The value of the investment of time or resources relative to the expense of the effort.
  • Scenarios
    Hypothetical circumstances used to frame and prompt the user to follow or pursue a particular task path.
  • Search Engine Optimization (SEO)
    Techniques used to improve website positioning (ranking) on the web's search engines. The specific goal is to have the site listed among the first results for searches on particular keywords.
  • Site map
    A clickable, graphic- or text-based display of a Web site's hierarchy.
  • Style sheet
    A set of statements that specify presentation of a document. Style sheets may have three different origins: they may be written by content providers, created by users, or built into browsers or plug-ins.
  • Tagline
    A phrase or short sentence placed directly below a Web page's masthead. The tagline functions to quickly identify the purpose of the Web site. It may be a subtitle, an organizational motto, or a vision or purpose statement.
  • Waterfall model
    A linear design process whereby, steps are completed and the project passes onto the next phase with evaluation completed at the end.
  • Web Analytics
    The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
  • Within-page links
    Within-page links are used on content pages that contain several (e.g., three or more) screenfuls of information. Within-page links are best arranged as a table of contents for the page. Within-page links allow users to skip through textual information, resulting in a more efficient information-finding process. [See also Anchor links]